The current region system is a failure. It's better than the forced divide we used to have between US-E and US-W, but for people who can't manually join games via the browser, it often means we can't play anywhere we have decent ping no matter how many times we queue for quickmatch. It's obvious that a system needs to be implemented that gives players choice while still minimizing playerbase fragmentation, and I think this is a workable solution.
Here's a crude mockup of how it'd work with NA servers:

When a player first starts the game, prompt them to select a region from the second column and automatically place them into the most inclusive default choice from the third column. People who don't have ping issues (or just don't care about them) in certain locations will have no reason to change from that option, while others who do have problems with specific subregions can exclude them from the server list and quickmatch. This is better than requiring someone to pick either US-E or US-W and hiding a large portion of suitable servers from view like the old method when it comes to keeping everyone together, but this also retains player choice and cuts down on frustration especially among high-MMR players who can only use quickmatch.
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