Well, most free 2 play games are like this, get basic stuff quick, get the edgy one with a lot of effort. it is also to motivate players to unlock stuff with real currency.
And honestly, an entire mech (following the latest advertisement) including unlocks, for 20$ thas quite cheap in comparsion to what yo get from other games.
It's not easy for a game to find the middle between, keeping people go for soemthing (otherwise they cry for more and new content too early) and not saying its p2w, becuase the time to outcome ratio is bad that it feels like a paywall.
So for the casual player the money is probably fine to get new stuff here and there, but it will nto push him to the competitive situation in a good amount of time.
It felt ok so far, but it was with 2xHC weekends I think, so without its probably quite a painful grind. Especially for the more expensive mechs.
maybe lower mech prices and increase equipprices? The casual can then easier get a variety of mechs, which may keep him motivated a bit longer since he is not forced to play a small amount of mechs by variety for a lomger time. And then he can make a choice which equip to unlock which will take a bit more grind then, yet is a bit more targetted goal to go for..
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