Sounds like some of you are not reading the full articles or maybe I've ready too many and have them mixed up in my mind. The info should be there in the sources I've cited, but let me try to sum it all up.
From what I understand, Meteor and ADH tried to build a direct to consumer market. They didn't want a middle man (Steam) serving up the game to players. Their was very little to no advertising because they had some notion that the game would go, for lack of a better term, Viral. Hoping this game would explode like what happened with LOL.
They spent a lot of money trying to reinvent Steam by using those Amazon Servers and the Virtual Machines which allowed them to quickly set up servers in other countries, but turns out the original decision to use Amazon servers was a huge mistake.
The Movie was part of that original idea of creating buzz on the internet to drive new players to the game, pre-Steam. Now that they gave up on the idea of making their own Steam, they can use more affordable/reasonable means to attract new players then go for an expensive movie.
Again, IMO, the core problem is that the investors were looking for the next LOL, hype it up with its own micro eco-system and sell it for a profit.
Fast forward two years later, players did not join this game in mass, we now have Steam, CEOs have left or been fired, offices have closed/consolidated and we find ourselves in a situation where the Devs are ignoring us.
Everyone wants to know what's going on and we are left with having to piece it all together ourselves. There are also probably more sources that we have not found yet.
Who is willing to connect the dots_
Edited by BurnsHot, September 15 2014 - 11:18 AM.